A review of a number of UK gambling laws is slated to go live next week with a ban on sports sponsorship being one of the issues under consideration.
The extensive review may start as early as December 7 and may bring a number of changes to the Gambling Act of 2005.
In addition to the aforementioned sports sponsorship ban, such changes include online stakes restrictions, new powers to deal with the parallel market, stringent affordability controls, and a system for testing new products.
In light of growing nationwide concern about the role of gambling in society, the review will be welcomed by more than 50 MPs and peers who supported tougher controls on gambling advertising earlier this year.
One of the key areas that will be reviewed is the rules on online casinos and slot machine games, where ministers will take into account limits on players' monthly losses in addition to maximum stakes.
New gambling products will also be subject to a review by the Department of Digital, Culture, Media and Sports (DCMS), where rigorous testing will determine whether they are commercially available.
The Betting and Gaming Council argued that stricter rules could increase the number of betting operations that did not take into account customer safety, but the DCMS reportedly will provide the Gambling Commission with additional funding to fix the problem.