Supplier Suzo Happ has confirmed Tim Kennedy has become the new vice president of European Sales.
Kennedy, the former UK sales director, will now work immediately across the European continent.
Suzo Happ's goal is to leverage Kennedy's experience and customer relationship to expand the company's reach and market share in the European gaming, entertainment and sports betting markets.
Kennedy has over 30 years of gaming experience, previously working as an advisor to gambling consultancy Regulus Partners, and managed the retail and omnichannel divisions of OpenBet.
Sim Bielak, global president of Suzo Happ, said: “Tim has proved to be an invaluable member of the team and a trusted partner for our customers.
"He has achieved solid results in the UK and we are looking forward to what he will achieve across Europe."
Meanwhile, Kennedy said, “This is an exciting time for Suzo Happ. Our European team is strong with many years of experience, which allows us to instantly add value to our clients' businesses, whether it's simple execution or complex personalization.
"I look forward to working with this team and sharing these achievements with our European customer base."